Pay Per Click (PPC), also known commonly known as paid Search Engine Marketing (SEM), is an internet advertising model used to drive traffic to the websites. In PPC, each click is payable with the amount the keyword was bid.
PPC is getting popular marketing and advertising industry globally and in Malaysia in recent years. PPC is relatively cost effective
and has a number of advantages over the traditional media such as radio, TV, press, magazine, and online banner ads.
Such advantages includes
Cost Effectiveness – You pay for ads only when someone who is your targeted audience click on the ads, rather than paying thousands of dollar to media that telling you how many distribution and audience they have, but failed to tell you how many of them is targeted.
Instant Gratification – In the information overloading age, you want yourself and others to take action fast on your business. PPC allow you to start your ads campaign instantly, and allow visitors to take action to know you instantly. How often do we go back to our PC and still remember the website we listen or seen outside and manually key in to our browser?
Greater Exposure – 80% of web activities begin with a search at a search engine. PPC advertising allow more prospect to reach your ads for your product, service, or contest.
Analytic Measurement – All your spending is transparent with a detailed report that which click come from where and converts.
Control – Your budget never overflow. Pay Per Click Advertising allows you to set your budget, cost per click, and daily limit. You pay happily for more targeted click but never worry for overpay.
Relevant and High Conversion – Because of your ads display to the visitor when they search on particular keywords, you are highly relevant to the prospects and most likely they will click your ads.
If you like us to us to create you an effective Pay Per Click Campaign, do drop us an email using the form below.